SEO Advice for Small Businesses – 5 Top Tips

If you’re a small business owner and looking to improve your online presence with Google then it’s pretty darn important that you complete these next 5 tips. When you’re creating or writing up a page remember, write like a journalist would! Why? Its simple, journalists include: titles, images, font and formating varients to emphasize important statements, whilst they also make use of referencing and linking to other resources. You’ll learn to love doing precisely the same things. 1. Titles and URLs Its what draws the bait in, not only will an attractive title appeal to those you’re targeting, but it also tells Google “this is what we’re about!”. Next up, URLs, these are the long links in the browser title that you see. A great example is our website – www.pavawebdesign.com/services/seo. By creating custom URLs you are using another great indicator that Google reads to understand what your website is all about. 2. Header Tags These tags are great for breaking down content, identifying important areas of your “article” or page just like headers and sub-headers when writing an article you use them in exactly the same way. You can also use a variety of tags which determine the size of the headers in html code. These also tell Google the large the more important – H1, H2, H3, H4, H5. 3. Alt Tags for Images The use of images is crucial for any website or online marketing today, images tell a thousand words remember. So use those images, but also keep in mind that Google does not yet know how to read or determine what an image is about. This is where image tags or better known as Alt Tags come in. By using alt tags for your image you are simply giving your image a name, again telling Google, look this is what this image is about! 4. Anchor Text So what is anchor text and why is it so import? Well, you know those ‘Read More’ and ‘Learn More’ links. Well these are Anchor text. So rather than telling Google to click ‘Read More’ we should aim to use something like ‘Read More on SEO’ to tell Google and more importantly the user exactly what the next page is going to be able. This not only helps Google understand the page more, but helps users by making links blantantly obvious as to what they are and what they are about. 5. Link Building Link Building is the proceed of getting link from other websites to link to your websites pages. The more relevant and trustworth the website link is the better. You should always be looking to gain links from websites that are similar to you own, within the same industry. Contact our team to speak more about SEO or view our SEO Packages...

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My Email Account Configuration

Having issues with your email account? Please read through this blog post to ensure you have carried out all checks before contacting Pava Web Design. Email Account Setup in Outlook & Iphone Setup a New Account – Microsoft Setup Email Account on Iphone (video) Troubleshooting Emails Always ensure you have correctly setup your email account before troubleshooting your account. Checks I can send, but not receive I can receive, but not send Outlook Error Codes Firstly, ensure your settings are correct to run a successful email account. Please note – it is common for email accounts to be setup incorrectly and still work temporarily, an incorrect setup can lead to issues arising at a later date. This may be for a number of reasons: DNS Settings – if you have recently updated your named servers, MX or A records you may be experiencing a propagation period which often passes within 24 hours. Check Quota – each email account has a quota (disk space storage) of 250MB, if your email account exceeds this amount, you will not be able to receive anymore emails until you purchase a larger package. Incorrect Account Settings – Always ensure your settings are correct and refer to the setup video for additional help. As a final option, please contact your account manager for further assistance. In the event that you cannot send emails, this usually means one thing: your internet service provider (ISP) such as virgin, bt, and sky – is blocking you from sending outgoing mail through their connection. Many ISPs block port 25, the channel used for communication between an email client and an email server, to prevent their internet connection from being used as spam. In order to work around this issue change the default port from 25 to 26; whilst also double checking that your have authenticated your outgoing mail server by selecting the effected account, select manual configuration, advanced settings, outgoing mail, and tick the outgoing server authentication, then select ok and you’re complete! Should you receive Outlook Error Codes it is recommended you check that all email account details are correct; should issues continue contact your account manager for further...

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What is Website Hosting and How Much Does it Cost?

Website hosting can be a confusing and complicated thing, if explained incorrectly. But it’s really not. This article will give you a brief outline of what website hosting is, why you need it, why type of hosting you need, and how much it costs. SO WHAT IS WEBSITE HOSTING AND WHY DO I NEED IT? Well, here’s the basics. Web hosting simply allows you to display your website online. It does this by saving your website files (designs) and database (content) to a server. So, in short, your website is saved to a server (which is home to your website, this is hosting), then, it is displayed online. WHAT TYPE OF HOSTING DO I NEED FOR MY WEBSITE? Well, there are 2 key factors that influence both the cost of hosting your website and the package you’ll need: DISK SPACE Disk Space is the storage space on your server. So, if you have lots of images on your PC, the more images you save to it the more space it takes up. This is how Disk Space works. The more files (image, text, etc) you add to your website, the more space is taken up. If 60-80% of you disk space is taken up your website then becomes in danger of crashing. This is discussed later in the article BANDWIDTH In it’s simplest term bandwidth effects the number of visits allowed to your website. When someone visits your website they are requesting to view your website from your server. The server than transfers your website to the vistors PC. Each time this happens you use up bandwidth, until your website crashes because there is no more bandwidth. Therefore, its important to have enough bandwidth for your website hosting to ensure you have enough for the number of visitors you expect to recieve in the month. Now of course, this depends on your website popularity online, business reputation, SEO and Adwords marketing and other marketing tools for your website. HOSTING TYPE SUMMARY Depending on the size of your website, and the number of people visiting your website will determine the website hosting package you require. Use the guidelines below to help with estimating your web hosting package. Small Website- Disk Space around 100MB, and with a Bandwidth of 1GB. Large Website- Disk Space aroudn 1GB, and with a Bandwidth of 10GB. HOW MUCH WILL IT COST ME? Website packages vary tremendously, but on the whole, you should be looking to pay around £5-10 per month for a small business package, and approximately £10-50 per month for an ecommerce website. Any websites that are large in file size or have thousands of visits per month can see costs increase to £200+. PAVA WEB DESIGN PACKAGES SMALL BUSINESS WEBSITE £35/YR (£2.90/mo) – Disk Space around 100MB, and with a Bandwidth of 1GB. LARGE WEBSITE £60/MO (£5.00/mo) – Disk Space aroudn 1GB, and...

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5 things you should do before creating your website

Congratulations! You’ve taken the plunge into the online world. This article is written by the Pava web team, and we’ll be taken you through the simple steps to take before going to any web design company you might choose. So let’s waste no time and dive right in! 1. Text Copy, commonly known as text on your website is the back bone of your website. It’ll engage your customers keeping them on your website for longer. So make sure your content is print ready for your web design company to add on straight in. 2. Domain Name It might sound silly, but we see it all the time. You MUST purchase your domain name (website name – www.domain.com) as soon as possible. If not, you could lose out to competitor and be left searching for a domain that might not best suit your company. Why not sure for your domain at www.lcn.com. 3. Photos One extremely common mistake is to rely on your web designer to provide your images. Here’s why – being the busy owner or marketing employee, you know the business best. So find the images that best suit your business, and save time by reducing the amount of time explaining to a designer what it is you’re looking for. However, be sure to have the rights to use those images on your website. 4. Logo Before starting your website you’re going to need a logo. We’ve had many customers come to us to begin a website, but how will your customers know who you are without one! So, make sure you have your logo ready before you begin looking into websites. Still looking for a logo designer? Then why not check out our logo design services – Business Logo Designs. 5. Research Research, Research, Research! It’s crucial to understand your competitors. Browse large brands in your industry and local competitors; get a feel for what all sized companies are doing. It’s important to understand how the big companies design their websites, after all they have teams of people working on their websites daily, so you can guess they know what to do. We hope you’ve enjoyed the read, feel free to leave comments and thoughts. The Pava Web...

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